Why photography matters - part three

There are a number of techniques I use to generate a response, and none is more powerful than shooting with the right light, at the right time, in the right location. To do this, I survey the course ahead of a shoot to pinpoint angles that show off the course to its best. After that, it’s a matter of timing, and that means early mornings (some of the Renaissance photos were shots at 5am) and late evenings.

It may seem like artistic indulgence to restrict my photography to these daily extremes, but shooting out-with these special times, creates bland-looking shots that do nothing for the course. If I could shoot during the day and still produce images that sing, then I would, but sadly it doesn’t work that way.

For instance, I photographed Tanka Golf Club on the beautiful island of Sardinia just as the sun was reaching the horizon. The saturated colours, fantastic cloud formations and incredible views made for a collection of shots that are now being used to market the resort around the world. As the club’s golf director points out, having access to professionally taken images has a direct impact on his business.

“Speaking as a director of a commercial golf course, I think using a professional golf course photographer means you can produce a high standard of materials that you can send out to existing and potential clients,” explains Richard Cau. “Achieving high standards reflects well on the standard of the golf course which attracts high-quality clients. Ultimately, working with a professional golf course photographer is a good investment for golf clubs and resorts.”

Part four follows soon...

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