It’s been a busy start to the year. The fun and frivolities of Christmas are nothing more than a faint memory replaced by aspirations and excitement for 2012. The run-up to the golf industry’s annual conference season is in full swing which means we’ve been hard at it at MAP HQ working on various projects for our clients.
Golf clubs are readying themselves for the new season, which means we’ve also been helping to pull together marketing materials and getting PR plans in place. All very exciting.
There has been plenty written about the ongoing woes of the global economy, and while the bureaucrats and bankers continue to squander opportunities to get things back on track, it could be easy to let the doom-and-gloom take hold. Happily that’s not happening here.
With work about to start on a number of exciting projects, clients adopting an encouragingly positive approach and newly formed partnerships offering up a host of opportunities, we’re looking forward to 2012 and all it will throw at us.
Best of all, we’re planning a big announcement that should really set the heather alight. Can’t say too much now, but we’re all very excited.
Good luck to everyone this year, and we look forward to seeing you out on the course soon.
Friday 20 January 2012
Friday 6 January 2012
Portrush bags Irish Open
Northern Trust
The news that Royal Portush is to host this year’s Irish Open should come as no surprise to anyone. It’s a phenomenal course set on a beautiful coastline with plenty of space to accommodate fans and the circus of the European Tour. It’s relatively easy to get to and, despite some concerns about facilities; the town should provide enough beds for everyone. If not, I am sure Dazza will put up a few stragglers on his sofa.
It should be a great week and I am looking forward to it already.
For the power trio of Clarke, McDowell and McIlroy, the announcement will have special significance knowing, as they do, that their achievements ultimately led to this important day for Northern Irish golf. What better reward could there be than to shape your country’s golfing path?
It also clearly illustrates the importance of investing in youth development and nurturing golf talent from a young age. As Northern Ireland is about to find out, the major prize could be the return of the Open Championship and all the riches that entails.
Check out my images of Royal Portrush Golf Club at www.markalexanderphotography.co.uk/Portrush-Dunluce/
The news that Royal Portush is to host this year’s Irish Open should come as no surprise to anyone. It’s a phenomenal course set on a beautiful coastline with plenty of space to accommodate fans and the circus of the European Tour. It’s relatively easy to get to and, despite some concerns about facilities; the town should provide enough beds for everyone. If not, I am sure Dazza will put up a few stragglers on his sofa.
It should be a great week and I am looking forward to it already.
For the power trio of Clarke, McDowell and McIlroy, the announcement will have special significance knowing, as they do, that their achievements ultimately led to this important day for Northern Irish golf. What better reward could there be than to shape your country’s golfing path?
It also clearly illustrates the importance of investing in youth development and nurturing golf talent from a young age. As Northern Ireland is about to find out, the major prize could be the return of the Open Championship and all the riches that entails.
Check out my images of Royal Portrush Golf Club at www.markalexanderphotography.co.uk/Portrush-Dunluce/
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